I haven’t read “The Time Traveler’s Wife,” but I’m pretty sure my ex-roommate has, and I’m pretty sure she was near tears reading it one day… or she was telling me about how she kept crying reading it… or something like that. Point is, I’m pretty sure she liked it. And this other girl told me the same thing. And another one. And another.
It’s one of those books.
Now, because I grew up in a family with an abnormally strong mother and a sister, I’ve seen an assload of those kinds of movies. And when you’re subjected to chick flicks your entire life you develop a tolerance for them, one that eventually gives way to some sort of an affinity. When I’ve written for publication, I’ve also reviewed some of these things, and, critically speaking, I usually dislike them. Take, for instance, “The Sisterhood of the Traveling Pants 2.” Before this movie came out, I actually did research. I rented the first “Pants” movie. Found it somewhat amusing and harmless. Then I saw the second one. I think I called the movie “predictable.”
Yeah, well… That movie has been in rotation on HBO for the past month. I think I’ve watched it like four or five times. And it’s demographic is teenage girls. It might be predictable, but I’ll watch the crap out of it, apparently. Same thing with “The Devil Wears Prada.” Couldn’t even tell you how many times I’ve seen that movie.
Other Movies Marketed to Women That I Enjoy More Than I Should
1. “Must Love Dogs”
2. “The Notebook”
3. “Notting Hill” (This movie is a cinematic classic though. Know this.)
4. “Love Actually”
5. Anything with Hugh Grant, actually, including “Two Weeks Notice”
6. “Becoming Jane”
7. “The Jane Austen Book Club” (I actually own this because it’s “structurally ambitious.”)
“The Time Traveler’s Wife” looks like more of the same. It’s got Rachel McAdams who could be the next Julia Roberts if all the cards fall right. She’s already the go-to girl in romantic comedies. And rightly so. I’ve never seen a bad performance from her, and she elevates movies she’s in. Problem is, most of the movies she’s in tend to be mediocre (“State of Play,” “Red Eye,” “The Notebook,” “Mean Girls”). “Wedding Crashers” is probably her best movie. That’s not saying much for girl with A-list potential. She needs some street cred.
“The Time Traveler’s Wife” will likely not get her that. But it doesn’t matter because this thing is a cash machine for New Line Cinema, which could use a big hit. Women are going to see this thing in droves, I think. I’ll venture a forecast: $25 million opening weekend with steady returns several weeks after. I’ll call $75 million total box office with maybe $10 million more worldwide. That sounds reasonable.
I don’t think I’ll have the stones to see this thing in theaters. But I’ll probably Netflix it at some point.
Here’s the nice version of the trailer.